Red Eye Tek
20% off Sale

The Project

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• Drive traffic to the online store

• Increase overall sales

• 1 month campaign - April 2020

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Overview

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Sister brand of Red Eye Glass, Red Eye Tek has been in the cannabis industry for over 20 years. Made with only the most durable glass and innovative designs, it's no wonder these pipes are well loved by many

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To be the first to market the iconic terminator finish, we launched an online store. Unfortunately being very limited in digital advertising options, the store was running pretty slowly. 

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Thus we created a campaign that had a goal that was four-fold - increase store traffic, increase sales, claim to be the only bong with an iridescent finish and celebrate 420 all month long. To accomplish this, we gave 20% off the entire store for the whole month. 

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Strategy & Tactics

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• Social media posts promoting the promo code to drive traffic to the site

• Email marketing to drive traffic to the site and hopefully result in conversions

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Results

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• An increase of 225% in overall sales compared to the previous month

• Increased website traffic by 141% vs. the previous month

• Emails garnered an average open rate of 21% and 4% click through rate

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