@_gearpremium

 

The Project

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• Strategy & management, influencer marketing

• May 2019 - January 2021

• 1 platform strategy - Instagram

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Overview

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Known for its technical and minimalist design, it's no surprise GEAR Premium has garnered such a loyal following throughout the years. But with more and more competition arising, it was becoming known that they needed to distinguish themselves from the rest. 

 

As a result, we created a platform to connect our loyal fanbase with the brand but also distinguish our glass from the rest. By showcasing the simple and clean design as well as the details in function, GEAR Premium continues to grow in the space. 

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Thus, my focus was to increase brand awareness and recognition of GEAR Premium through a targeted Instagram campaign. This was accomplished through developing a strategy focused on building and growing an organic community using custom visuals, influencer marketing, and engagement.

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The influencer marketing strategy focused on maximizing brand exposure of GEAR Premium through partnerships with various cannabis and lifestyle bloggers. This was done by networking with influencers in the cannabis industry, introducing them to the brand, and sponsoring a giveaway with their social networks.

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Strategy & Tactics

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• Development of Content Strategy

• Community Management Strategy

• Brand Monitoring

• Creation of Social Media Engagement Campaigns

• Engagement Strategy Utilizing Relevant Industry Hashtags

• Development of Influencer Marketing Program 

• Negotiated Terms for Collaborations 

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The Results

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• Community Growth:

  • 12-month campaign, Instagram taken down at the 12-month mark

  • Increased Instagram followers by over 8k organically

• 4,000+ user-generated posts under the hashtag #gearpremium

• Secured influencer partnerships with a collective following of 650,000+ Instagram followers sharing over 15 posts with GEAR Premium products.

  • @420oldfatlesbians

  • @merrrica

  • @thejoyaride

  • @stoner_dottie

  • @strain_central

  • @stoned.savanna

  • @medicatedmarley

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